Mentor Merlin

partner

Mentor Merlin

service name

Website + Branding

01.

Intro of case

Mentor Merlin needed a scalable and professional platform to support internationally trained nurses preparing for the UK NMC OSCE exams. They required a complete brand identity refresh, a learning management system integration, and a lead generation funnel setup.

Understanding User Needs: We conducted interviews with past candidates and tutors to shape content flow and course structures.

Persona Creation: Designed personas representing UK aspirants, balancing professional tone with learner engagement.

Platform Strategy : Architected a seamless course purchase and booking flow, reducing bounce rates and improving user retention.

Brand Identity : Developed a modern, professional brand kit combining trust, growth, and global vision.

02.

Work challenges

Our professional website design services ensure your business stands out with a unique, user-friendly, & fully responsive.

Balancing professional credibility with a welcoming educational vibe.

Integrating e-commerce with multiple course offerings.

Ensuring GDPR compliance for data collection.

Designing a responsive, fast-loading website suitable for international traffic.

03.

Main result

Mentor Merlin’s new digital platform led to a 3x increase in course enrollment within 6 months.

SEO optimization boosted their UK search rankings, while the refreshed branding positioned them as a trusted leader in nurse education globally.

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